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Developing Brand Identity Collateral

Developing Brand Identity Collateral
MP4 | Video: 720p | Duration: 58:17 | English | Subtitles: VTT | 151.0 MB


Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
Setting up file dimensions and resolutionsUsing consistent fontsCreating custom swatchesDesigning the front and back of a business cardIntegrating a logo in designsOutputting files for proofing and printingFinding branding inspiration
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