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LinkedIn Sponsored InMail (2016)
LinkedIn Sponsored InMail (2016)
MP4 | Video: 720p | Duration: 32:23 | English | Subtitles: VTT | 88.5 MB

Sponsored InMail is a great way to increase your marketing reach on LinkedIn by sending personalized messages to the audiences that matter most to your business. Learn how to create a Sponsored InMail account, run your first campaign, and see the results using LinkedIn's powerful reporting features. Find out how to craft a compelling message that performs, and set up a budget and schedule that meets your marketing needs. Along the way, instructor Irina Skripnik-a senior product marketing manager at LinkedIn-shows you best practices for marketing to professionals and how to optimize your campaigns to increase conversions.

Topics include:
What is Sponsored InMail?Setting up and managing your campaignCrafting your messageAdding your bid and budget, and setting your campaign liveReporting on your campaign
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