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Building an Integrated Online Marketing Plan (2013)
Building an Integrated Online Marketing Plan (2013)
MP4 | Video: 720p | Duration: 3:07:00 | English | Subtitles: VTT | 439.7 MB

Learn how to integrate all the moving parts of a successful marketing strategyâ€"email, social media, search, and moreâ€"without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.

Topics include:
Assessing your resources and budgetDeveloping your brand's narrativeAvoiding mixing mediumsMarketing via search, email, and blog postsReaching fans on social mediaIntegrating videoResearching the marketPublishing contentReviewing your success
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