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MarketMotive – Web Analytics Certification Course



MarketMotive – Web Analytics Certification Course [162 MP4, 4 PDF] | 410MB

The goal of this Web Analytics Practitioner Training program is to educate and train users wishing to develop comprehensive expertise in the online marketing discipline of Web Analytics.

Each Certification Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification.

Training Modules

Introduction to Web Analytics
Data Collection
KPIs and Analytics Techniques
Segmentation
Actionable Web Analytics Reporting
Web Data Analytics Guide
Qualitative Research
Experimentation and Testing
Competitive Intelligence Analysis
Multi-Channel Analytics
Supplemental: Dashboards
Supplemental: Models and Measurement
Supplemental: Social Media Analytics
Supplemental: Google Techniques and Reports

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